Styled By Dani T
Who: STYLED BY DANI T
Location: ROSEBERY, SYDNEY
Web Design: DESIGN COUNSEL
Logo Design: DESIGN COUNSEL
Content: RACHEL RENNIE CREATIVE
Styled By Dani T is the brainchild of Interior Designer & Stylist, Daniella (Dani) Tippet.
Dani wanted a brochure site where she could showcase her services and body of design work whilst attracting new leads and incorporating a fashion and lifestyle blog.
A frequent traveller with a keen eye for detail, Dani needed an engaging platform and format to share her extraordinary finds that she knew her audience would love. A place where she could build a solid following of readers and raise her profile as a style influencer in Australia.
We have seen a bit of a renaissance in how blog content is being presented these days. With my background in print editorial, I couldn’t have been happier. Dani’s project was the perfect opportunity to really redesign and rethink what engaging, beautiful blog content can, and should, look like.
I designed a series of magazine-editorial-style blog templates for Dani to populate with content. Designed to show off the beautiful photography and copy, each is styled to engage the user and present the content as thoughtfully and aesthetically pleasing as printed editorial. This approach has now become a cornerstone of all DC designs.